When we think back to when the US was a major manufacturing powerhouse, the images we have in our heads are of smokestacks and huge brick buildings, steel casement windows, rows and rows of industrial equipment. The more we thought about it, we realized that those visions always originated in the Northeast and Midwest; never the Southwest. What did that era look like in Texas?
When we committed to making our boots in the US, we wondered what that explosive period of American growth looked like in our hometown. Researching old Texas photo archives, we fell in love with the images we found. We spent days thinking about the stories of all of these people, their families, our shared histories. Looking at the hard work and determination embodied in all of the images, we were inspired to literally wrap our boots in the history and honor the people that built Texas into the unique symbol of American life that it is today. The image above is a photo of the wrapping paper that was found inside each one of the HELM shoeboxes in 2013.
We found pictures of tortilla makers, roughnecks, mechanics, carnies, newsboys, rodeo circuit riders and cotton balers. We like to think of ourselves as hard workers over at the HELM offices but we know that those early Texans would teach us a thing or two. So join us in adding these images to the ones you have in your head of factories and smokestacks and in dedicating our collective success today to those people who worked so hard yesterday.